Jackie James blends traditional whiskey education, entertainment, events, and experiences with a twist of positivity, a modern approach, and a fresh perspective. Through her innovative and highly customized programs, Jackie helps both new and experienced whiskey drinkers to level up and conquer their personal and professional goals through whiskey knowledge, tools, skills, and swagger.
As a 2020 World’s Top Whiskey Taster California Regional Finalist, an Executive and Certified Bourbon Steward, a Global Ambassador for Bourbon Plus and Bourbon Charity, a Bourbon & Beyond Festival Host, and a Whiskey Coach, Consultant, and Content Creator, Jackie shares and translates everything she's learned, and continues to learn, in the most relatable, engaging, and entertaining way possible while welcoming newcomers, giving new insight for veterans, and making whiskey more inclusive, fun, friendly, and approachable than ever before.
Jackie spent her pre-whiskey, corporate years working in the automotive, commercial real estate, elite business travel, and sports media industries. She’s a member of SAG-AFTRA, an Amazon best-selling co-author, and loves hanging with her dog (Charlie), spicy foods and hot sauce, iced coffee, sunshine, people, and of course, whiskey!