Jackie James blends traditional whiskey education, entertainment, events, and experiences with a twist of positivity, a modern approach, and a fresh perspective. Through her innovative and highly customized programs and tastings, Jackie helps both new and experienced whiskey drinkers to level up and conquer their personal and professional goals through knowledge, confidence, tools, and swagger.
As an Executive and Certified Bourbon Steward, Global Ambassador for Bourbon Plus, Bourbon & Beyond Festival Host, and a Whiskey Coach, Consultant, and Content Creator, Jackie's goal is to share and translate everything she's learned, and continues to learn, in the most relatable, engaging, and entertaining way possible while welcoming newcomers, offering a new perspective for veterans, and making whiskey more fun, friendly, and approachable than ever before!
Jackie spent her pre-whiskey, corporate years working in the automotive, commercial real estate, elite business travel, and sports media industries. She’s a member of SAG-AFTRA, an Amazon best-selling co-author, and loves hanging with her dog (Charlie), spicy food and hot sauce, iced coffee, sunshine, people, and of course, whiskey!